The difference is in the soil

Organic Soil Care vs. Traditional Lawn Care Franchises

Big lawn care franchises run the same synthetic program on every yard. Thrive builds a custom carbon and liquid program around your St. Augustine grass and Houston clay. Here's how the two compare.

Traditional lawn care franchises compared with Thrive's custom carbon and liquid program
Traditional Franchises	Thrive's Custom Carbon & Liquid Program
Synthetic salts and urea	Proprietary carbon-based moisture-locking granulars
Plastic-coated prills	100% plastic-free natural breakdown
Forces overwatering by drying out soil	Premium liquid biological supplements
Uses root-stunting pre-emergents	Zero pre-emergents (we build a thick canopy to choke weeds out naturally)
Cookie-cutter, one-size-fits-all programs	Custom St. Augustine and Houston clay specialists